THIS IS HAPPENING NOW...

GET READY FOR GLOBAL EXPANSION! Next stop, Australia! What happens when Stanford trained doctors who are top industry influencers are also named Forbes Top 50 Entrepreneurs? It is the recipe for success! Dr. Katie Rodan and Dr. Kathy Fields known for the creation and genius marketing of Proactiv, now have their legacy brand and are taking it global. When the doctors sold Proactiv, not only had they had revolutionized the way dermatology treated acne with their invention of Multi-Med Therapy but dominated 83% of the world acne market share. That is an amazing feat! The doctors decided to go after the global Anti-aging market next and they have with a stunning pace! Ten years into the creation of their company Rodan + Fields the brand has now become not only the fastest growing skincare company in North America but number one across all price points and brands. It is also number one in anti-aging. Their mission statement is to, "Bring the skincare clinic to your bathroom counter. No appointment necessary."

The doctors created four main regimens to address the most common skincare concerns that people can use in order as needed. Each regimen is a four step complete skincare treatment. They didn't stop there! Their commitment to revolutionize home skincare can be seen with the several patents and research they incorporate into their product line. They have developed niche products and they are available only through a consultant.

Why did the doctors choose direct sales? After selling Proactiv, they had signed a non-compete clause that promised they wouldn't advertise on television or radio again. They at first went into Nordstrom and other high end department stores where they became the number one clinical brand. Estee Lauder bought them. Then, the doctors realized that the market was slowing and that fewer people would be shopping in malls. They had also done marketing survey and found people were buying based on word of mouth not advertisement. Some people were even driving 100 miles. They did something UNPRECEDENTED. They bought the company back from Estee Lauder and pulled out from behind the counter and entered direct sales. E-commerce was just starting and Facebook was still new but they knew, word of mouth and relationships of trust was how people purchased. They created something new (again) social commerce. The doctors gamble has paid off in triple digit growth since then year over year. Currently in the US, Canada and now Australia launching eminently. If you can pre-enroll now and get the inside scoop on how to leverage this billion dollar brand and create your own business.

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