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How to be a Successful Bossbabe with 5 Steps

  • Writer: Admin
    Admin
  • Sep 29, 2017
  • 6 min read

The idea of financial and time freedom sounds appealing but you aren't sure you are cut out for sales.

Step one is mindset.

You realize that your brand and product are the solution that many people are looking for and need. You are doing them a favor by talking to them and sharing a few minutes of your day to help them.

According to Alexandra Wolf, in her article, Top 5 superpowers every successful Boss Babe has: NETWERK they are:

  1. Adaptability

  2. Resilience

  3. Sympathy

  4. Intuitive

  5. Confidence

Be adaptable to your daily life as you are constantly making connections and interacting with people. Ask questions and listen to what people are telling you and not telling you. Be ready to hand out your business card and ask for follow up information. In network sales, remember it is about relationship building not just sales. Those who join you in business and become customers can really become great friends. Customer Intimacy or loyalty is almost unbreakable when the client feels close to their brand or you! Stay genuine! Remembering sympathy and seeing the customer's problem from their perspective will help you be more intuitive and tailor the sales close to fit the customer's needs.

Resilience is a mandatory learned skill and as has been well documented, the majority of sales takes an average of 8 "touches" to finish the sales cycle. Sarah Robbins in, How to Rock Your Network Business, says to think of talking to people as pouring coffee. Some people say yes and some say no, do you care either way? No! Robert Clay at Marketing Donut wrote, Only 2% of sales occur at a first meeting. People in business often hope and expect to do business the first time they meet a prospect. Yet studies reveal that only 2% of sales occur when two parties meet for the first time. The 2% who buy at a first meeting tend to be people who have already looked into the subject matter, and already know what they're looking for. If they meet someone who ticks all the right boxes and they get on well, then business may well be transacted. But that is far from the norm. The other 98% will only buy once a certain level of trust has been built up. Anyone who believes they can go into a sales situation armed with '101 sure fire sales closes' and make sales is seriously misinformed - and about 20 years behind the times. Professional sales people get to know their prospects; understand their issues; solve their prospect's problems; and provide irrefutable proof. They build relationships and trust by engaging in ongoing dialogue (otherwise known as follow-up). They don't just peddle their products and services with an armory of closing tricks. Some great advice I heard from a top Rodan + Fields leader she said not become emotionally attached to the outcome of sale. Keep growing your sales funnel because sales is largely a numbers game. The more contacts you make and the more sales you will make.

Step two is understanding sales is a process.

The process according to sales master Grant Cardone is an 8 step process.

  1. Finding Leads and Qualifying them

  2. Finding their Problem

  3. Prospect has to understand they have a problem

  4. Prospect agrees and wants problem solved and with a solution

  5. (Customize) Attention directed to features

  6. Benefits as to how this solves their problem

  7. Prospect has to want the products

  8. Buys the product

Step 3 is make sure you are using your time for IPAs.

Income Producing Activity has to occur for your business to sustain and grow. You need to know what they are and focus on those. Richard Petrillo in his article, Top Three – Income Producing Activities For Your Home Business, says they are

  1. Sharing your opportunity.

  2. Building relationships

  3. Follow up

In my company Rodan + Fields we use social sales and e-commerce and advertise via social media that the store is open. Therefore, our IPAs are

  1. Hosting events and presentations

  2. Messaging

  3. Following up

  4. Training could be added but it doesn't immediately product income.

Step 4 is always be honing your skill level.

When you get enroll as a consultant with Rodan + Fields there is a Getting Started file in your virtual office. It encourages you to perfect your Inviting skills. It walks you through your language and how to talk to prospects. There is also a large file on your products. Get to know your products and benefits but don't just spit them at people, remember you are tailoring your communication and moving your prospect through the sales funnel. Remember to grow trust with your prospects and there are 7 ways to do this according to Grant Cardone.

  1. Demonstrate industry knowledge

  2. Demonstrate product knowledge

  3. Demonstrate market knowledge

  4. Be HONEST

  5. Be DIRECT

  6. Be Evenhanded

  7. LISTEN

Anyone who has done sales or starts doing sales will be nervous. Initiating contact with a prospect whether they walk into your store, call you or you call them can create fear but that fear subsides in a direct correlation to your confidence and skill at helping the prospect through the sales process.

It is funny but when I have done presentations I have had a of people ask me, even ones in the company longer than me say, "How did you know that?" I had no sales experience before I started my pretty successful short career so far and I realized this was a short coming. I went to the UNIVERSITY OF YOUTUBE and I watched every video I could find on my business by the founders, the company and top leaders. Did you know that about 30% of the American population is functionally literate at a below 5th grade level? Videos are a much easier and quicker way to learn some basic facts. I often did it while multi-tasking (like moms do). Millennials also love videos and marketing has recognized this which makes most things easy to find! Take advantage of it!

Step 5 is segment your day into activity increments.

Set daily goals for yourself. For example,

  • Grow your network by 10 people

  • Hand out 5 business cards

  • Message 5-10 people and invite them to an event

  • Post 1-2x a day on social media

  • Connect with your some of team members and build those relationships

To be efficient and not get sucked into busy tasks that can waste your precious time, try dividing your business time into 15 minute segments. An example, scheduling posts and swiping social media can be made more efficient with apps like buffer. That way when you are swiping you see some you like, just hop over to your app and schedule it. Done! Now you can fill it up and have that accomplished maybe for the week! Phone calls can make people nervous but it is one of the most effective ways to engage people and shorten the sales cycle. By the way, online sales are the longest sales cycle. This is why events with incentives are so successful at generating sales.

That may seem like a lot but once you hone your skills and learn the process you can focus on growing your funnel and growing your business.

Finally, remember being a successful bossbabe or boss, is about the other person's needs. When people don't buy it isn't a rejection of you. Grant Cardone says it is either

  • They aren't interested (haven't identified or agreed they have a problem).

  • Interested but not sure (you need to find out last objection.)

If they are interested but not sure it is one of three reasons and you need to walk them through it to find out the last objection.

  1. Is it a fit as a solution? Yes

  2. They aren't sure it will work?

  3. Is it finance?

This an opportunity to talk about clinical trials or research studies if you sell Rodan + FIelds. You can also explain there is a 60 day money back guarantee for empty bottles if unsatisfied. There is also a nurse line that can handle customer concerns available 24 hours a day. Maybe they are concerned about exclusivity. I've seen that with a dermatologist. Explain all of the patents that your company offers no one else can compete with.

If it is financial, you may need to check back at a later time when they say it is going to be better. Studies show that 92% of sales people give up after four "no's", and only 8% cent of sales people ask for the order a fifth time.When you consider that 80% of prospects say "no" four times before they say "yes", the inference is that 8% of sales people are getting 80% of the sales.

Studies also show that the majority of people that go into direct sales quit after about 18 months. It is ALWAYS TOO EARLY TO QUIT on yourself and the goals you have for your family. Top RFX Leaders in Rodan + Fields, the majority took 3 to 5 years of small daily activity to incrementally grow their business and volume. The average monthly salary of that level is $55,000 a month. I am partial to our company and brand and proud to represent it. You should choose a company that you love because you will represent it with enthusiasm and honesty.


 
 
 

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