The Power of Disruptor Brands

Jean De Mayo writes in, The Power of Disruptor Brands, When you hear the names AMAZON, UBER, AIRBNB, APPLE...what comes to mind? These are DISRUPTOR brands. These businesses step out of the mainstream and disrupt an entire industry, alter the status quo. These enterprises TAKE RISKS, INNOVATE, CREATE TRENDS, and CHANGE THE GAME by focusing on how to meet needs BETTER and deliver VALUE. Rodan + Fields is a DISRUPTOR brand.

In an article series at salesforce.com, What Does it Mean to be a Disruptor? Emma Chalwin interviewed the top 100 distruptors. It’s easy to create a gimmick. But continuously innovating to stay ahead of the competition requires greater foresight. “Disruption isn’t just doing things in a different way which doesn’t resonate or go any further – it’s about changing the game.” – James Kirkham, CFO, Copa90. A disruptive idea will either offer a new service or re-invent an existing process to make it significantly better. This is what creates disruptive innovation, ultimately leading to value creation for the customer. With customers and innovation at the heart of their thinking, many disruptors set new agendas in their market, leading to permanent changes being adopted, and industries being disrupted, for good.Cheap, reliable technology is now widely available to consumers, making their everyday relationships with brands much more interactive and discerning.

R + F is the #1 premium skincare brand, across all brands and price points, created by two Stanford-trained, practicing dermatologists (also co-founders of the billion-dollar skincare brand, Proactiv) who purposefully pulled out of brick & mortar nine years ago to utilize an e-commerce platform to deliver greater access to CLINICALLY-PROVEN skincare & beauty products without a doctor's appointment or prescription AND to provide an opportunity for ANYONE with skin to become a global entrepreneur from the comfort of home. Shopping in person shrank 3% in 2016 and online sales are expected to grow by 9%. This trend will continue when the break down of ecommerce sales is identified it was seen that the younger you are the more likely you are to shop online. Being a parent and female also makes you more likely to shop online. Here are some interesting facts about ecommerce trends influencing factors on conversion rates

Influencing factors on conversion rates

The top three factors that are very or extremely influential in determining where Americans shop are price (87%), shipping cost and speed (80%) and discount offers (71%). Rodan + Fields is priced right with discounts available and free shipping. In fact, the 1x lifetime fee is less than Amazon Prime which most everyone who shops online loves. Notice the next several not so surprising stats and you can see that Rodan + Fields is taking advantage of all the natural ways people prefer to purchase.

• Seniors are less influenced by discount offers than other generations: 47% to 74%.

• Almost a quarter of online shoppers (23%) are influenced by social media recommendations.

• 42% online customers find recommendations from friends and family influential, twice the number who cite advertisements as influential when determining where to shop.

• Younger generations more receptive to advertising: Millennials and Gen X are twice as likely as older generations (27% vs. 14%) to be influenced by advertising.

• 23% of shoppers are influenced by social media recommendations/reviews.

• Online shoppers want products to be brought to life with images (78%) and product reviews (69%).

Not only is Rodan + Fields SINGLE-HANDEDLY changing the premium skincare market, but it is GROWING the market....at 97% in 2015 alone. This is what disruptor brands do.

#businessopportunity #entrepreneur #homebasedbusiness #residualincome #disrupter

*stats from bigcommerce.com