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What is Fueling Rodan and Fields Explosive Vertical Growth?

  • Writer: Admin
    Admin
  • Dec 5, 2017
  • 2 min read

First, the products work! 

Have you seen the amazing before and afters in your FaceBook feed and wondered if they're real? Yes! They are!  

Pictures like this woman above are not uncommon. In fact, the company encourages you to take a before picture by placing a camera on top of the regimen box.  

The doctors are so confident in their skincare treatment regimens and enhancements because they use their world class dermatology knowledge, patented technologies and mulit-med therapy to bring the skincare clinic to your bathroom counter giving dramatic visible results. Zero Paid Advertising Budget Wait what?! How on earth do they market their products so successfully? Back when Rodan and Fields was in Nordstrom they did a marketing survey and found people were driving up to 200 miles to purchase their products. This was based on word of mouth not their expensive advertising campaigns. The doctors decided to use direct sales when they pulled out of box stores because that was using the natural way people purchased and they would rather share the profits with their business partners!  

Darlings of Beauty Editors  In 2016 they had over 550 MILLION media impressions alone. They have been featured in major beauty magazines like Elle, online bloggers and won numerous awards. Just in the last few weeks have appeared in People and In Style. This is FREE PRESS and it drives consumers to ask their Facebook friend for help purchasing! 

However, research shows only 3 in 10 people have even heard of this No.1 skincare company. There is so much room to grow! 

These are the Proactiv Doctors.

Dr. Katie Rodan and Dr. Kathy Fields first revolutionized the way acne was treated,  grew the world acne market and dominated it with Proactiv in the 90s. When they sold that company they controlled 83% of the world acne market. 

Rodan and Fields is their legacy company.

Meaning it's going to be here for decades to come. It's already their second billion dollar company.  They are planning to go into 183 countries like they did with Proactiv. 

It's really an exciting time.  When you think about other world wide large direct sales companies they have 2.5 million consultants .  Rodan and Fields has under 200,000 actively working the business .  Most just want the discount for themselves and that's okay too. If you're wondering what it means to be a ground floor consultant check my blog for the post, Not All Opportunities Are the Same Invest in your Future Interested in learning more? What can this opportunity mean for your family's future? Contact me or your Rodan and Fields consultant. We will be happy to share this gift with you.  


 
 
 

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